Art Spiegelmans Nature Vs. Nurture Essay Example For Students

Workmanship Spiegelmans Nature Vs. Sustain Essay I appreciate crafted by Art Spiegelman. Spiegelman utilizes the fun loving mode of comic books so as to convey his musings and feeling on increasingly genuine points. He is the main individual to win the Pulitzer Prize for Fiction for a comic book. In Nature versus Sustain Spiegelman investigates the issue of sexual orientation and how much impact a parent has, (support), over what is inborn with a youngster. In this passage I will portray this funny cartoon and offer my input of what Spiegelmans considerations are regarding the matter of nature versus sustain. The funny cartoon includes a scholarly looking dad and his three or four-year-old little girl. The strip starts with the dad watching his girl play with her doll. The young ladies discourse bubble says, Poor infant tired? Okay㠐mama going to sing you a lullabye! The dad reacts with, C,mon, Nadja. You dont simply need to play with toys that fortify biased sexual orientation jobs, do you, darling? After his little discourse he brings his girl a toy fire motor to play with. So as to get little Nadja started up about the new toy the dad gets down on the floor and gives her how everything functions. He thumps the chime and requests bystanders off the beaten path. The dad is having a generally excellent time playing with the toy yet at last gives it to his little girl. In the wake of taking a gander at the fire engine for one minute Nadjas discourse bubble says, Poor little truckie!Mamas going to wrap you inna blankee and give you a little jug. The poor dad hurls a murmur and looks altogether beaten. In this funny cartoon, I think Spiegelman is bringing up that we are what our identity is. I trust Spiegelman is contending nature over sustain. In this specific strip he has an informed dad attempting to get his girl to play with a truck. I locate this intriguing for two reasons. To begin with, he is indicating that the dad has a functioning enthusiasm for not needing his little girl to be restricted to young lady things. This is intriguing on the grounds that as a rule, I accept most men might want to keep sex jobs established set up. The second fascinating thing I found, is that Spiegelman decides to utilize a little youngster rather than a kid. Ordinarily when I consider individuals attempting to even out sexual orientation jobs in kids, I consider little youngsters. We are continually attempting to mellow our young men by removing their weapons and ensuring they have dolls to play with, and for young ladies we for the most part offer unbiased things, similar to, specialist sets and drums. Rarely do I see individuals giving their young ladies toys intended for young men. You can find in this funny cartoon that the dad truly enjoys playing with the truck, possibly he is lost in his own beloved recollections and needs to have the option to share the energy he felt as a kid with his little girl. I trust Spiegelman makes a pleasant showing of demonstrating how we as guardians need to acknowledge our kids for what their identity is. That every kid is brought into the world with a character and personality novel to them and despite the fact that as guardians we would like our youngsters to be something different, we should acknow ledge them the manner in which they are. Despite the fact that Spiegelmans Nature versus Sustain is short, I trust it is a ground-breaking articulation of how we see our youngsters as well as others by and large. We should be eager to acknowledge another people singularity in spite of our own failure when our desires are not met. As Im sure our scholarly dad did in this funny cartoon.

Burning Up Free Essays

Continuously, SOMETIMES, OR NEVER Chapter 9 Tell whether every announcement is consistently, some of the time, or never obvious. 1. The chart of a quadratic capacity is a straight line. We will compose a custom article test on Catching fire or on the other hand any comparable subject just for you Request Now 2. The scope of a quadratic capacity is the arrangement of every genuine number. 3. The most elevated force in a quadratic capacity is 2. 4. The chart of a quadratic capacity contains the point (0, 0). 5. The vertex of a parabola happens at the base estimation of the capacity. 6. The diagram of a quadratic capacity that has a base opens upward. 7. The diagrams of f(x) = ax2 and gx= - ax2 have a similar width. 8. The capacity fx= ax2+c has three zeros. 9. The chart of y= ax2+1 has its vertex at the birthplace. 10. The chart of y = - x2+c crosses the x-pivot. 11. There are two answers for x2=n when n is sure. 12. On the off chance that n is an objective number, at that point the answer for x2=n are levelheaded numbers. 13. On the off chance that the diagram of a quadratic capacity has its vertex at the beginning, at that point the related quadratic condition has precisely one arrangement. 14. In the event that the chart of a quadratic capacity opens upward, at that point the related quadratic condition has two arrangements. 15. On the off chance that the chart of a quadratic capacity has its vertex on the x-pivot, at that point the related quadratic condition has precisely one arrangement. 6. On the off chance that the diagram of a quadratic capacity has its vertex in the primary quadrant, at that point the related quadratic condition has two arrangements. 17. A quadratic condition in the structure ax2 †c = 0, where a 0 and c0 has two arrangements. 18. On the off chance that a quadratic condition has two arrangements, at that point it has two x-captures. 19. On the off chance that the discriminant is equivalent to zero the quadratic condition has no genuine arrangements. 20. In the event that the main coefficient of a quadratic condition is sure and the diagram of the condition has a positive y-capture, the chart has two genuine arrangements. The most effective method to refer to Burning Up, Essay models

How to Celebrate the End of the Semester

How to Celebrate the End of the Semester How to Celebrate the End of the Semester Home›Education Posts›How to Celebrate the End of the Semester Education PostsFor the whole year, many students are waiting the end of the semester. Very often it seems like it will never come. But this happens and now it is just around the corner. It is really cool to get rid of these never-ending tasks and tons of papers. The end of the semester is time for fun, parties, good sleep, and rest. As all students are waiting for the end of the academic year so long, it should be celebrated. Ending of studying year is a serious event, therefore, qualitycustomessays.com suggests some cool ideas how to celebrate this long-awaited summer break.• Go to a campus party. Many great parties are organized at the end of the academic year. A lot of students hang out with their college friends since some of them will meet each other only at the beginning of a new semester. Moreover, campus parties are very fun so you will never be bored.• Go shopping. Now you have time for shopping. Pamper yourself with new cool purchases.• Visit first-class restaurant. For sure, you are tired of fast-food and college meal. Treat yourself, go to restaurant with tasty, delicious food.• Go to an event off campus. Are you tired of college atmosphere? Now you are welcome to go off campus. Go to the movie, museum, or art exhibit. Do what you want and when you want as now you are free to choose.• Sleep in. At last, you may sleep in as long as you want. It is the best reward for all hard work you’ve done during an academic year.There are a lot of different things you may do to celebrate the end of the semester. The most important is to remember that now you may do whatever you want as you deserve this after all difficulties you’ve overcome during the year!

Work Experience Research Paper - 914 Words

What prior work experience do you have in this field? After I graduated in 2007, I went right into child nutrition, so I did a lot with WIC (a federally operated Women, Infants and Children program) and I also did consulting as well, specifically for children with autism. I did different meal planning and things like that, but my whole career pretty much has been child nutrition, and that is what my passion is. What made you say yes to taking a job in Blythe? It was fortunate accident--- I was looking to expand on what I’ve already been doing. I’ve pretty much worked with kids up to the age of 5, and I wanted to broaden my scope as a nutrition professional and I wanted to get into school nutrition, so I was looking and I found it here. I†¦show more content†¦I’m going to be going out to the school sites, and I’m the type of person that if they need me on the line, I’ll be there! I want to make this work and I have a lot of long term goals for this program. And what are some of those long term goals? Since this is an agriculture-town, I’d like to really get some of those local farmers involved in the schools. That would be fantastic if we could do that! Maybe get some gardens in the school to encourage the kids where food actually comes from. I know they have some gardens at some of the schools, but it’s not as developed as we would like it to be. I’m here to stay. This is my home now. I love what I do. I love food. Food is awesome. You have the ability to appeal to all of one’s senses, and the ability to make both emotional and social connection. It makes you feel good. I feel fortunate and I feel like I have a responsibility to be able to creative†¦ I want the students to try new thing and try new foods. It is going to take some time, because it is Day 1 for me, but eventually I would love to make some modifications to the menu, within reason, because I have rules I have to follow as well, but I think some of those long term goals, will help w ith the taste and getting the kids involved as well. I really want them to be active participants, and maybe we could do some taste testing, just some ideas I’m having. Is there anything you’d like to add about your job or anything the community should know,Show MoreRelatedReflective Letter : Reflective Essay807 Words   |  4 Pages Review essay reflective letter The research essay is one of the hardest essays I have to write this semester, the difficult part is to generate ideas and factual information to support our ideas. Over the pass week we have been working on the review essay as a team together and I got to say the essay are much harder than I thought it would be. We able to pick our own subject and write about it. The main goal is to inform the reader to take a look further at the subject using non-bias, scholarlyRead MoreSelf Reflection Essay1594 Words   |  7 Pagesbecause sometimes changes can be so gradual that you scarcely notice them happening; it is only when reflecting upon them that you notice a change has even been made. Throughout this class I have seen changes in my skill set, including my ability to research and communicate what is expected of me, while inserting personality and character into the subject matter. While this class isn’t actually over yet, it is apparent that it has proven that I am more capable than I thought. Throughout my college careerRead MoreAcc 281 Week 5 Final Paper1036 Words   |  5 PagesACC 281 WEEK 5 FINAL PAPER To purchase this visit here: http://www.nerdypupil.com/product/acc-281-week-5-final-paper/ Contact us at: nerdypupil@gmail.com ACC 281 WEEK 5 FINAL PAPER Focus of the Final Paper Write an 8 to 10 page Case Analysis of the following article (which can be found in the Ashford Online ProQuest database): Souza, M. McCarty, B. (2007). From bottom to top: How one provider retooled its collections [electronic version]. Healthcare Financial Management, 61(9), 67-73. Read MoreCourse Learning Outcomes For English 110869 Words   |  4 PagesAs I reflect on my work at the end of this semester, I am able to see how much I have improved as a writer. I have learned my weaknesses through peer reviews, and the feedbacks that I received from you. This cover letter will address four of the course learning outcomes for English 110 such as, how to write effectively using a number of rhetorical strategies and patterns, demonstrate the ability to synthesize materials drawn from multiple sources using critical reflection and independent judgmentRead More1. Why Do You Want To Be A Writing Fellow, And What Will1239 Words   |  5 PagesFellow, and what will you bring to our program? From kindergarten, I was always one of the academically puzzling students; I would receive perfect grades on essays while failing math exams. My teachers just assumed I was a right-brained youngster. My papers and essays were the assignments I proudly tacked to the fridge while I stuffed my math projects into the back of my desk. The older I grew, the more apparent it became that I had a learning disorder -- not just a crooked skill set. As a teenager,Read MoreLong Duration Mission Behavioral Health And Performance Factors By Christopher F. Flynn973 Words   |  4 Pagesand effective research paper has to follow the IMRAD structure. This means it should have an introduction, methods section, results section, and discussion. The article â€Å"An Operation Approach to Long-Duration Mission Behavioral Health and Performance Factors† written by Christopher F. Flynn is a good example of a well written research paper. This paper is about the psychological effects of astronauts bein g in space for a long period of time. This paper is an effective research paper because of theRead MoreThe Aesthetic Role of Omnichannel1885 Words   |  7 PagesThis paper examines the role of aesthetics in omnichannel user experience by surveying existing research done in the fields of design, human-computer interaction (HCI), informatics, and cognitive psychology. Aesthetics are one of many important factors in HCI and research shows that aesthetics can significantly affect perception, cognition, and usability for computer systems, websites, and user interfaces. First, the paper identifies the components of aesthetics and their role in user experience andRead MoreMy Experience At The Press Conference Of A Football Game993 Words   |  4 Pagesmore like a deer in the headlights than a successful English student. However, through hard work and grit I have clawed my way to the end of the course. The lessons learned will forever shape my writing habits and academic experience. The first paper that I wrote was an auto-biography about an experience in my life that shaped my reading/writing skills and attitudes. I elaborated about my experience at the press conference of a football game, and how this jump-started a love of writing. InRead MoreI Have Always Love Science Since A Young Age1440 Words   |  6 Pagesgreater detail into Botany, I came to very interesting details about what my major will include. I gathered all sorts of facts from different sources about Botany. Plant science is a hands on very skilled profession. It requires a lot of experience and skills to work in the basic field of it. Botany is very broad science of plants. Different scientist study certain parts of plants and their functions. Including their physiology, structure, genetics, ecology, distribution, classification, and economicRead MoreIntroduction. This Paper Is A Critical Analysis Of Two1147 Words   |  5 PagesINTRODUCTION This paper is a critical analysis of two academic papers: McKeown, J., Ryan, T., Ingleton, C., and Clarke, A., 2015, ‘You have to be mindful of whose story it is : The challenges of undertaking life story work with people with dementia and their families. Dementia, (Qualitative) and Milne, A., Guss, R., and Russ, A., 2014, Psycho-educational support for relatives of people with a recent diagnosis of mild to moderate dementia: An evaluation of a ‘Course for Carers . Dementia. (Quantitative)

The Glass Menagerie And The American Dream - 2217 Words

The Glass Menagerie and the American Dream The idea of the American Dream is a common theme in many pieces of literature based in the early 20th century. Tennessee Williams’ play, The Glass Menagerie, takes on this idea in its own way. The American Dream can mean different things to every individual, but everyone is striving for one things: success. For some, that could mean financial stability, whereas others just want a family or to give their family a better life. The characters in the play, Tom, Laura, and Amanda, each have a different idea of what their American Dream is, but do not necessarily take the correct path to achieve it. By using stage lighting, illusions, flashbacks, and symbols, Tennessee Williams dives deep into the minds and dreams of these characters, while also depicting an accurate representation of the 20th century American Dream. The play takes place in the memory of Tom Wingfield, as he recalls the events in St. Louis in 1937. The Great Depression is in full effect and Tom must work in a show warehouse to support his mother, Amanda, and sister, Laura, since Mr. Wingfield left the family years before. This was not uncommon for this time. In the Encyclopedia of the Great Depression, Dennis Bryson explains, â€Å"Children of impoverished families, recalling memories of family life during the 1930s, often remembered their fathers as emotionally distant and indifferent. Some unemployed men took up drinking. Others went off on long trips, looking forShow MoreRelated Illusion of the American Dream in Death of a Salesman and The Glass Menagerie756 Words   |  4 Pages The American Dream is what all Americans strive to achieve. It is the illusion of prosperity and happiness. The American Dream consists of three different elements, money, sex, and power. The plays â€Å"Death of a Salesman† and â€Å"The Glass Menagerie† are about families who strive to achieve the American Dream. These plays are a lot alike and they have more similarities than differences. In America, money can get you many places in society. In both plays, money plays an essential element. In â€Å"TheRead MoreTennessee Williams – The Glass Menagerie – Jim as a Representative of the American Dream and the Ideology of Optimism and Progressivism2306 Words   |  10 PagesTennessee Williams – The Glass Menagerie Jim as a Representative of the American Dream and the Ideology of Optimism and Progressivism â€Å"He is the most realistic character in the play, being an emissary from a world of reality that we were somehow set apart from. . . . he is the long-delayed but always expected something that we live for.† (Williams 5) – Jims first introduction by Tom as a narrator is a crucial one, as it points to the ambiguity of Jims character. For theRead More Essay on the Symbolism of the Menagerie in The Glass Menagerie1002 Words   |  5 PagesThe Symbolism of the Menagerie in The Glass Menagerie      Ã‚   Tennessee Williams play, The Glass Menagerie, describes three separate characters, their dreams, and the harsh realities they face in a modern world.   The Glass Menagerie exposes the lost dreams of a southern family and their desperate struggle to escape reality. Williams use of symbols adds depth to the play. The glass menagerie itself is a symbol Williams uses to represent the broken lives of Amanda, Laura and Tom Wingfield andRead MoreA Comparison of Tennessee Williams ´ The Glass Menagerie and Arthur Miller ´s Death of a Salesman1158 Words   |  5 Pages The Glass Menagerie by Tennessee Williams and Death of a Salesman by Arthur Miller are two of the twentieth century’s best-known plays. The differences and similarities between both of the plays are hidden in their historical and social contexts. The characters of The Glass Menagerie and the Death of a Salesman are trapped by the constraints of their everyday lives, unable to communicate w ith their loved ones and being fearful for their future. There are a lot of comparisons thatRead More Essay on The Glass Menagerie and the Life of Tennessee Williams957 Words   |  4 PagesThe Glass Menagerie and the Life of Tennessee Williams The Glass Menagerie closely parallels the life of the author. From the very job Tennessee held early in his life to the apartment he and his family lived in. Each of the characters presented, their actions taken and even the setting have been based on the past of Thomas Lanier Williams, better known as Tennessee Williams. Donald Spoto described the new apartment building that Williams and his family relocated to in St. Louis, MissouriRead More Comparing the Life of Tennessee Williams and Glass Menagerie707 Words   |  3 PagesParallels in the Life of Tennessee Williams and The Glass Menagerie   Ã‚  Ã‚   Tennessee Williams is one the major writers of the mid-twentieth century. His work includes the plays, The Glass Menagerie and A Streetcar Named Desire. One theme of The Glass Menagerie is that hopeful aspirations are followed by inevitable disappointments. This theme is common throughout all of Williams work and throughout his own life as well. It is shown through the use of symbols and characters.    I haveRead More Essay on Stagnant Lives in Streetcar Named Desire and Glass Menagerie1196 Words   |  5 PagesStagnant Lives in Streetcar Named Desire and Glass Menagerie   Ã‚  Ã‚   The Stagnant Lives of Blanche DuBois and Amanda Wingfield  Ã‚  Ã‚   All of Williams significant characters are pathetic victims--of time, of their own passions, of immutable circumstance (Gantz 110). This assessment of Tennessee Williams plays proves true when one looks closely at the characters of Blanche DuBois in A Streetcar Named Desire and Amanda Wingfield in The Glass Menagerie. Their lives run closely parallel to one anotherRead MoreThe Glass Menagerie By Tennessee Williams1534 Words   |  7 PagesThe Glass Menagerie by Tennessee Williams Tennessee Williams, born Thomas Lanier Williams, wrote The Glass Menagerie, a play which premiered in Chicago in 1944. This award winning play, autobiographical in nature, represented a time in which Williams felt the obligation of his responsibilities in regards to the care of his family. Robert DiYanni, Adjunct Professor of Humanities at New York University, rated it as, â€Å"One of his best-loved plays...a portrayal of loneliness among characters who confuseRead More Essay on the Use of Symbols, Tensions, and Irony in The Glass Menagerie891 Words   |  4 PagesUse of Symbols, Tensions, and Irony in The Glass Menagerie      Ã‚  Ã‚   The Glass Menagerie, by Tennessee Williams, is a perfect example of how Williams incorporates symbols, tensions, and irony to help express the central theme of the play.      Ã‚  Ã‚   One of the most dominant symbols in the play is the fire escape.   It represents something different for each of the characters.   Tom uses the fire escape to escape from his cramped apartment and nagging mother.   Therefore, the fire escape symbolizesRead MoreSymbolism In The Glass Menagerie By Tennessee Williams858 Words   |  4 Pagesaffected his work especially in The Glass Menagerie. Williams’s homosexuality made him be seen as an outcast in American society. Not to mention that homosexuality was not as widely accepted as it is today. The writing style of Williams creates a unique and great story. Tennessee Williams utilizes symbolism to express his themes throughout The Glass Menagerie. There are many events in Tennessee Williams’s early life that is similar to the details in The Glass Menagerie. Williams had a bad relationship

The Rise and Fall of Energy Giant, Enron Essay - 1540 Words

The Rise and fall of energy giant ‘ENRON’ Introduction: The main aim of this essay is to analyse business ethics in the context of the Enron scandal. Enron scandal became notorious for violating ethical standards. There are several business motives involved in the rise and fall of Enron. In today’s world, adopting ethical standards is a must for a company to protect shareholder’s interest. Even though the rules of playing business are obvious, still several companies adopt short cut mechanisms which work way against ethical standards. With that being said, let us take a look at the backdrop of Enron’s bankruptcy. Birth and stardom of Enron ‘Enron’ was an American energy company formed by the merger of two pipeline companies namely,†¦show more content†¦By late 1990’s, Enron was considered as one of the innovative companies around the world. Downfall: Though they were successful initially, their success was short-lived. When the company’s misrepresentation of its income statements and falsifying value of the equity the company shared came into limelight, the downfall begun. The downfall was huge. The company suffered heavy losses and also held liable for heavy debts. By 2001, the company filed for bankruptcy. This scandal shocked the entire nation. Moreover, it destroyed the financial life of several employees depended on the company. Most of them, who lost their job were nearing their retirement age. They lost all the benefits they earned so far then. Later, the company accepted its failure and agreed on the falsified accounts that profits that the profits were actually balanced out by loss and charges that were not recorded. Fall of stocks: The stock price fell from $90 per share to 26 cents per share in short span of two years. Because of this, the company decided to betray its employees, the pensions that these people had disappeared because most of them were invested in Enron stock. The real issue was present in Enron’s profits, as it was making none. Instead the company created the illusion that they were making a profit. When this came under limelight duringShow MoreRelatedEssay on THE FALL OF ENRON727 Words   |  3 PagesThe Fall of Enron The History Enron began as a pipeline company in Houston in 1985. It profited by promising to deliver so many cubic feet to a particular utility or business on a particular day at a market price. That change with the deregulation of electrical power markets, a change due in part to lobbying from senior Enron officials. Under the direction of former Chairman Kenneth L. Lay, Enron expanded into an energy broker, trading electricity and other commodities. The Business of Enron EnronRead MoreReasons for Enrons Business Failure1434 Words   |  6 PagesEnron - Reasons for Business Failure Abstract Various major companies in the past have witnessed unimaginable growth of their businesses, but some of them eventually had to succumb to downfall as their business models failed. Most of these businesses had been deemed as failures due to the management methods, leadership practices and flawed organizational structures. This research paper aims to focus on Enron, a large entity as a failed model of business. This would be achieved by discussing aboutRead MoreEssay on Enron975 Words   |  4 PagesThe fall of the colossal entity called Enron has forever changed the level of trust that the American public holds for large corporations. The wake of devastation caused by this and other recent corporate financial scandals has brought about a web of new reforms and regulations such as the Sarbanes-Oxley Act, which was signed into law on July 30th, 2002. We are forced to ask ourselves if it will happen again. This essay will examine the collapse of Enron and detail the main causes behind t his embarrassingRead MoreEnron And Its Impact On Enron s Downfall Essay1492 Words   |  6 PagesAbstract recent collapses of high profile business failures like Enron,Worldcom,Parmlat,and Tycohasbeen a subject of great debate among regulators, investors, government and academics in the recent past. Enron’s case was the greatest failure in the history of American capitalism and had a major impact on financial markets by causing significant losses to investors. Enron was a company ranked by Fortune as the most innovative company in the United States; it exemplified the transition from the productionRead MoreThe Ethics Of Business Ethics757 Words   |  4 Pagesdecisions, and how to make ethical decisions are the guidelines for maintaining an ethical business environment. Businesses have full intentions to follow these guidelines for maintaining an ethical business. This is not always the case. Businesses fall short of these guidelines more than expected. Companies doing business in other countries are faced with a decision of whether or not to succumb to bribery. Offering, giving, asking, and receiving money or anything with value to receive anRead MoreEssay on Analysis of the Enron/Arthur Anderson Scandal1558 Words   |  7 PagesEnron and Arthur Anderson were both giants in their own industry. Enron, a Texas based company in the energy trading business, was expanding rapidly in both domestic and global markets. Arthur Anderson, LLC. (Anderson), based out of Chicago, was well established as one of the big five accounting firms. But the means by which they achieved this status became questionable and eventually contributed to their demise. Enron used what if often referred to as â€Å"creative† accounting methods, this resultedRead MoreThe Rise and Fall of Enron2970 Words   |  12 PagesThe Leadership of Kenneth Lay 5 Contributing Factors for Enron’s Debacle 7 Power Abuse 7 Fraudulent Accounting Practices 7 Employees and Board members 8 Investors Grief 9 Auditors and external regulatory agency 9 Conclusion 9 The debacle of Enron, led not only the company to bankruptcy but also its employees and shareholders. Unethical leadership and vested interests played a significant role in its imminent failure. Very few had the courage to challenge authority and leave when faced withRead MoreEnron Case2402 Words   |  10 Pages Imane Malihi Prof. Fred Friend BLW411/511 March 27, 2014 The Downfall of Enron Corporation â€Å"Ethics and integrity are at the core of sustainable long term success †¦ Without them, no strategy can work and, as Enron has demonstrated, enterprises will fail. That’s despite having some of the ‘smartest’ guys in the room.† by Richard Rudden. As the quotation states, ethics and integrity play a key role in the success of any corporation; through these principles, companies can ensure their complianceRead MoreEnron: An Ethics Case Study1834 Words   |  8 Pagesï » ¿Running head: Enron and Ethics Enron: An Ethics Case StudyEnron: An Introduction The previous decades have seen the birth and meteoric rise of several corporate giants such as Microsoft and Apple, both of which have all but become household names in this day and age. Neither achieved their level of success overnight, especially not since they have long been known to be in direct competition with each other. On the contrary, both of them have had their share of scandals and controversiesRead MoreAccounting System Failures and Enron2835 Words   |  11 PagesAccounting System Failures and Enron Introduction: The 1990s say the United States enjoying unprecedented economic growth This would be led largely by the enormous profitability experienced by swelling corporate entities and multinational conglomerates. And at the height of this period of economic dynamism, it did appear that these corporate entities were leading the charge toward a new national prosperity. Sadly, the decade immediately thereafter would prove much of this unbridled success to

Simon Yam and Canon Marketing Strategy in Malaysia free essay sample

In 1996, he conceptualized a slick, provocative coffee table book entitled â€Å"Simon Says†. The book, done for charity, featured the many sides of Yam in a visual diary that included candid photos of celebrities (Simon Yam Biography, 2003). Yam is also active in charity work. He donated and helped fundraisings for many causes, adopted kids from Thailand, financing their education and living expenses through adulthood and more. For his great image, Yam had earned a lot of endorsing opportunities from a wide range of products. 1. 2 Product (Canon Cameras) Canon camera is a well known Japanese brand that it’s main company also produces other optical products including camcorder, printer, photocopiers and more. They are famous for their high quality and reliable products (Wikipedia, 2008). †¢Canon EOS digital single lens reflex camera (Appendix 1. 1) The Canon EOS autofocus 35mm film DSLR camera system was introduced in 1987 with the Canon EOS 650 and is still in production as Canon’s production. We will write a custom essay sample on Simon Yam and Canon Marketing Strategy in Malaysia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Later on, Canon released numerous models for the Canon EOS systems, such as Canon 550D, Canon 500D, Canon 5D and more in this series. Canon EOS DSLR cameras are professional cameras and camcorders that give high resolution and produce high quality photos and high definition videos, because it uses a bigger sensor than compact cameras. It is often used by professional photographers, cinematographers and photography students or photography lovers. It competes primarily with the Nikon F serious as well as other autofocus SLR camera systems from Olympus, Pentax, Sony, Leica and more. †¢Camera Digital IXUS ultra compact camera (Appendix 1. 2) The Digital IXUS (IXY Digital in Japan and PowerShot Digital ELPH in US and Canada) is a series of compact digital cameras that is line of APS cameras. There are also numerous models of IXUS camera range, which are released with different specifications and different prices. Canon Digital IXUS are compact cameras that are more affordable to normal users who need a camera to capture pictures for different purposes. It can also be used as a video recorder to record the special moments into short video clips. It faces competition from other camera producer companies as well as Canon EOS system. . Marketing activity of Simon Yam 2. 1 Simon Yam with Canon Simon Yam has become the endorser for Canon Cameras Malaysia for 18 years. Through times, he has done several TV advertisements and prints advertisements with Canon Cameras that have been released to the public in Malaysia. Other than that, Yam also participated in a few remarkable marketing activities of Canon Marketing (Malaysia) Sdn B hd. Yam has attended the opening ceremony of Canon Boutique in Subang Square, SS15 Selangor on 29th Sept 2011 (Canon Malaysia, 2012). (Appendix 2. 1) Yam visited the Yayasan Sunbeam Home(Orphanage) in Cheras, Kuala Lumpur on behalf of Canon Camera Malaysia to present Canon IXUS cameras as gifts to the home and spent the day with children. (Appendix 2. 2) Yam also attended Canon Malaysia’s 25th anniversary in Midvalley Mega on 12nd April 2012 (Motorsport, 2012). As a great endorser and a loyal customer, Yam also done a short movie using Canon 5DMKII, and he often talk about Canon cameras and his enthusiasm towards photography on television shows. 2. 2 Other products that Simon Yam is currently endorsing These products are all with a higher price range, including luxury products. Brand namesDescription OMEGALuxury Swiss watch EMGRAND (EC8)China automaker marquee (PC AUTO, n. d) (Appendix 2. 3) KINWAIChina Furniture 3. 4P Theory related to Simon Yam with Canon Cameras Malaysia According to MarketLine, camera is leading the photographic product market, with more than 60% of the overall market sales in 2010. Growth is expected to accelerate at a rate of more than 3% yearly, bringing the market to over $65 billion by 2015 (Reportlinker, 2010). With the increasing demand of cameras, Canon definitely stood out amongst other camera brands. Refer to the 4P theory charts of Canon Cameras below to take a glimpse of its marketing strategy by assigning Simon Yam as the endorser. Product †¢Well known Japanese brand camera †¢High quality and reliable †¢Canon EOS professional cameras †¢Canon IXUS compact cameras Price†¢Ranging from RM1000 and above †¢Suitable with Simon Yam’s HongKong superstar’s elegant image Promotion†¢TV and print advertisements †¢Press conferences †¢Opening ceremony †¢Celebration of anniversary †¢Charity works †¢Camera launching Place†¢Camera retailers in numerous shopping malls in Malaysia †¢Canon boutiques †¢Easy access to online purchase at Canon Malaysia website 4. Evaluation and Critiques Dato’ Lee Chong Wei, the international badminton player who is currently 30 years old, has been chosen to be compared with Simon Yam in evaluation of the best endorser for Canon Camera. This is because they both are popular and have a wide range of fans in Malaysia. Dato’ Lee has become the national hero in Malaysians’ heart as he had recently won the silver medal in Olympics London 2012, and he is also the world’s no. badminton player in the world (Badminton World Federation, 2012). These earn him many opportunities in products endorsing offers from many companies, such as Faber Castell, Yonex, and 100Plus. Although Dato’ Lee seemed to be a great endorser for Canon Cameras in terms of his popularity and great image, he doesn’t have a enough brand appeal for Cano n as compared to Simon Yam. Simon Yam as a photographer himself, is a living example of a loyal customer to Canon Cameras. On the other hand, Dato’ Lee is never known for his photography skills nor enthusiasm for photography, making him irrelevant to Canon. Next, it is inappropriate for Dato’ Lee to endorse the Canon Camera in terms of the price of the products. The price of the products that Dato’ Lee endorse are all less than RM1000, while Simon Yam endorses goods that are with higher price range. Canon Camera as a considerably expensive goods itself, would of course choose Simon Yam as the endorser, as it suited Simon Yam’s elegant and trustworthy image. 5. Recommendation Simon Yam can increase the brand awareness more by promoting using social networks. For instance, uploading pictures he captured using Canon camera onto his Facebook Fan Page. Yam can also publish another photo book including the photos he took using Canon Camera. Yam can increase the brand experience by having a fan-meeting with Canon Camera users, and exchanging photography knowledge with the fans from Malaysia. 6. Summary The use of celebrity as part of marketing communication strategy is fairly common for major companies in supporting the corporate and conducting great brand imagery. â€Å"The appointment of Yam came from his passion for photography and his great personality that suit the brand†, said image communication products division assistant director Simon Wong from Canon Malaysia (The Star Online, 2009). Yam definitely made best celebrity for endorsing the Canon Cameras because of his enthusiasm towards photography and cameras. Furthermore, the wide range of fans he attracted with his great image and attitude outside and inside the movies also makes an advantage to Canon for widening its consumer market. The attractiveness, likability and trustworthiness that Simon Yam possesses can ultimately aid Canon in lifting up their brand awareness and brand exposure in Malaysia, or even in the Asia Pacific.